Key facts
- Uber rival inDrive is expanding its advertising, delivery, and financial services businesses.
- inDrive's advertising business has expanded to 25 markets, attracting over 2,000 advertisers monthly.
- 13% of inDrive's users utilized both ride-hailing and delivery services in 2025.
- Driver loans via inDrive.Money in Latin America increased 118% year-over-year in H1 2026.
- inDrive is testing prepared-food delivery and has hired experienced executives for its ads and delivery divisions.
Uber rival inDrive is significantly expanding its business operations beyond ride-hailing, aiming to capture a larger share of consumer spending by integrating advertising, delivery, and financial services. The company, known for its unique fare negotiation model, has spent the past year developing these new ventures, which are now showing early signs of traction across its user base, primarily in emerging markets.
inDrive's advertising arm, inDrive.Ads, launched in July 2025 and has since expanded to 25 markets, generating over 2 billion impressions and attracting more than 2,000 monthly advertisers, with a substantial portion being repeat customers. Andries Smit, inDrive’s chief growth business officer, highlighted the opportunity to connect brands with a distinct, cost-conscious audience in emerging markets through its "Ride Media" platform.
The company is also seeing increased adoption of its other services. In 2025, 13% of its monthly transacting users engaged with both mobility and at least one delivery service, indicating successful cross-selling efforts. Furthermore, driver loans through inDrive.Money in Latin America surged by 118% year-over-year in the first half of 2026, with the service available in Mexico, Colombia, Peru, Brazil, and Indonesia.
While inDrive is investing heavily in groceries and food delivery, it views advertising, financial services, and delivery as requiring relatively lower capital to scale. The company is also testing prepared-food delivery, signaling a deeper push into the delivery platform space. To bolster these efforts, inDrive has appointed experienced executives, including Raphael Zennou from Delivery Hero for food and groceries, and Max Silin from Google to lead the ads business.
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