Key facts
- The U.S. Embassy in South Korea is running an advertisement on the country's high-speed rail network.
- The ad promotes the South Korea-U.S. alliance.
- The campaign marks the 250th anniversary of U.S. independence.
- The advertisement is a 30-second video that will run for one month on KTX trains.
- The video uses parallel images to highlight shared history and complementary strengths of South Korea and the U.S.
- U.S. Ambassador Michelle Steel aims to strengthen public diplomacy and broaden engagement with the Korean public.
The U.S. Embassy in South Korea has launched an advertising campaign on the nation's high-speed rail network to promote the alliance between the two countries. The initiative coincides with the 250th anniversary of U.S. independence and aims to bolster public diplomacy efforts.
The 30-second video, which will be displayed for one month on KTX trains, features the tagline "Two Souls, One Story." It juxtaposes iconic imagery from both nations, such as the Statue of Liberty with a statue of King Sejong, and a U.S. space launch with a South Korean ship, to illustrate their shared history and complementary strengths. The ad concludes with a message encouraging a joint future: "Let's open the next 250 years together."
This campaign is part of an effort by the U.S. Embassy and Ambassador Michelle Steel to enhance public engagement. Since arriving in July, Steel has visited prominent locations like Gwanghwamun Plaza and Namdaemun Market to connect with the Korean public. In a previous op-ed, Steel described the U.S.-ROK alliance as crucial for peace, security, and prosperity in Northeast Asia and beyond, citing economic ties, defense cooperation, and the friendship between the peoples as evidence of a strong partnership.