Key facts
- The standalone TikTok Shop app is available in Singapore, Malaysia, Thailand and the Philippines on iOS and Android.
- The app offers personalized product recommendations, live-stream and short-video shopping, in-app checkout, order tracking and customer support.
- TikTok's app description lists free shipping offers, first-order benefits and what it calls secure payments for safe checkout.
- TikTok did not respond to a request for comment on the rollout, and it is unknown whether the app will be released more widely or in the US.
- TikTok has also added games, restaurant guides, sports hubs, hotel booking and microdramas, and is exploring payments.
TikTok launched a standalone TikTok Shop app in Singapore, Malaysia, Thailand and the Philippines, the company's app listing shows, extending its e-commerce business beyond the main TikTok platform. The app is available on iOS and Android and was first spotted by social media consultant Matt Navarra, according to TechCrunch.
The app offers personalized product recommendations, shopping through live streams and short-form videos, app-exclusive deals, in-app checkout, order tracking and customer support. Its description also lists free shipping offers and exclusive first-order benefits, along with what it calls "secure payments for safe checkout."
A dedicated app gives TikTok Shop a way to reach shoppers outside the main TikTok platform and to compete more directly with established e-commerce apps such as Amazon and Temu. TikTok did not respond to TechCrunch's request for comment on the rollout, and it is unknown whether the company plans to release the app more widely or bring it to the United States.
The launch adds to TikTok's moves beyond social networking. The company has added games, restaurant guides, sports hubs, hotel booking and microdramas, and is exploring payments, according to the report.