Key facts
- Steven Bartlett prioritizes interviewing subjects he is genuinely interested in to avoid burnout.
- Bartlett uses AI to clone his voice, create an AI-animated kids show, and translate his podcast.
- His holding company, Steven.com, is structured so he controls the board and decision-making.
- Bartlett's company FlightStory now hosts five shows.
- Authentic Brands Group will invest up to $400 million to help creators grow their businesses through a new partnership with Bartlett.
Podcaster Steven Bartlett, host of "The Diary of a CEO," is implementing strategies to prevent burnout as he scales his business ventures. Bartlett emphasizes the importance of genuine interest in his interview subjects, stating that he would rather not spend excessive time researching or conducting interviews with individuals he finds unengaging, even if they have a large following.
Bartlett aims for a 50-year business longevity by carefully selecting guests and structuring his holding company, Steven.com, to maintain control over decision-making. He has also focused on growing the business in ways that do not solely depend on his direct involvement.
Artificial intelligence plays a significant role in Bartlett's strategy. He has utilized AI to clone his voice for show segments, developed an AI-animated children's show called "Steven's World," and employed AI for translating "DOAC" into multiple languages. Company executives highlight AI's role in freeing up employees for higher-value tasks and allowing Bartlett to concentrate on unique creator elements like live events.
Further diversification comes from his company FlightStory, which now includes five additional shows alongside "DOAC." Bartlett also plans to launch a paid membership program to expand his brand and that of other creators in his network. In a significant move, Bartlett has partnered with Authentic Brands Group, which will invest up to $400 million to support other creators in expanding their businesses into areas like events, products, and animation, based on a proven growth model.