Key facts
- Sellforte has launched a new AI tool for retail and e-commerce brands.
- The tool integrates incrementality-based recommendations into campaign execution.
- It operates across Google and Meta platforms.
- The goal is to turn strategic insights into daily campaign adjustments.
Sellforte has introduced a new AI-driven tool designed to streamline advertising efforts for retail and e-commerce businesses. The platform, named Activate Now, is now live on Google and Meta, enabling brands to directly implement incrementality-based recommendations into their daily campaign execution. This integration aims to bridge the gap between strategic marketing mix modeling (MMM) insights and the practical, day-to-day management of digital advertising campaigns on the two largest platforms for e-commerce media spending.