Key facts
- SailGP is seeking private investors to expand its fleet.
- New teams are expected to cost between $75 million and $100 million.
- The league plans to add a 14th team next year and two more in 2028.
- The goal is to have 16 teams by 2028.
- The league aims to be a top global sports property by 2030.
SailGP, the high-speed sailing league, is actively seeking private investors to fuel its expansion plans, with franchise prices for new teams ranging between $75 million and $100 million. Managing Director Andrew Thompson stated that a 14th team, based in the Middle East, is slated to join next year, followed by two additional teams in 2028, which would bring the total fleet to 16. This expansion is part of SailGP's ambition to become one of the world's top sports properties by 2030, aiming to rival valuations of entities like Formula 1 teams.
The league has recently transitioned from relying on billionaire Larry Ellison's backing to a model of privately owned teams. MSP Sports Capital, known for investing in McLaren and Everton, recently acquired the New Zealand team, signaling a shift towards broader private ownership. Other notable investors in SailGP teams include celebrities like Kylian Mbappe, Anne Hathaway, and Hugh Jackman.
SailGP is strategically positioning itself within the competitive landscape of sports investments, with team prices now comparable to or exceeding those of Premier Rugby clubs. The league is also focusing on securing long-term event deals in key markets, such as its consistent presence in Portsmouth, UK. Organizers are aiming to capitalize on the British summer of sport calendar, scheduling their event to coincide with other major sporting occasions like The Open golf championship and Wimbledon, hoping to attract families and solidify its place in the July roster.