Roblox launches AI-powered mobile game creation tool

However, the introduction of such tools has sparked concerns within the gaming community. Critics worry that lowering the barrier to entry for game development could lead to an increase in low-quality and repetitive games, intensifying competition on the platform. A survey from the Game Developer Conference indicated that 52% of game industry professionals perceive generative AI as having a negative impact on the industry.

To mitigate these concerns, Roblox intends to implement a player retention-based ranking system for AI-generated games, similar to its existing game discovery mechanisms. The company stated that games lacking player engagement will not be prominently featured, ensuring that the quality of games on the homepage remains consistent. The goal is to accelerate creation for all experience levels.

The "Build" feature is scheduled to enter public alpha testing on July 28, initially available to age-verified users aged nine and older in New Zealand. Users aged 16 and above will have the capability to publish their creations globally. Both a free basic version and paid options will be offered.

Beyond "Build," Roblox is actively developing AI agents to assist creators with playtesting and analytics, with anticipated rollouts in the coming months. The company's ongoing investment in AI also includes a foundation model for generating 3D game assets and an AI chatbot to support developers. Furthermore, Roblox is working on a new scene-generation model capable of creating entire editable 3D scenes from a single text prompt.