Key facts
- Police raided Starbucks Korea headquarters over a controversial "Tank Day" marketing campaign.
- The campaign, launched on the anniversary of the 1980 Gwangju Uprising, is accused of defaming victims.
South Korean police raided Starbucks Korea's headquarters over a controversial "Tank Day" promotion. Critics claim the campaign defamed victims of the 1980 pro-democracy uprising, leading to a boycott and a criminal complaint.

The police raid and subsequent investigation highlight the severe consequences of cultural insensitivity in marketing, particularly in South Korea, where historical trauma remains a sensitive issue. The controversy has impacted Starbucks' sales and brand reputation in a key market and underscores the power of public outcry and civic action.
South Korean police raided the national headquarters of Starbucks Korea over a controversial marketing campaign that allegedly defamed victims of the 1980 Gwangju Uprising. The "Tank Day" promotion, launched on the anniversary of the pro-democracy crackdown, sparked outrage and a boycott movement, with many interpreting the "tank" as a reference to military vehicles used against protesters. Civic groups filed a criminal complaint against Shinsegae Group Chairman Chung Yong-jin for insult and defamation. Shinsegae Group, which operates Starbucks in Korea, stated the campaign was unintentional and that the planning team and upper management failed to recognize the connection to the historical event. The company has since apologized for the "inappropriate marketing," which has led to a significant decline in Starbucks sales in South Korea, one of its largest markets. President Lee Jae Myung also criticized the campaign, calling it an insult to the victims and their struggle.
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