Key facts
- Patagonia is suing drag queen Pattie Gonia for trademark infringement.
- Patagonia claims Gonia's merchandise caused customer confusion.
- Patagonia acknowledged potential hurt to the LGBTQ+ community.
Outdoor apparel company Patagonia has initiated legal action against drag queen Pattie Gonia, alleging trademark infringement. Patagonia claims that merchandise associated with Pattie Gonia has caused customer confusion due to its similarity to the company's own products. The dispute, which has been ongoing for years, is now escalating to a trial. In a statement, Patagonia acknowledged that the situation may have caused hurt, particularly within the LGBTQ+ community.