Key facts
- OpenAI will start showing ads on ChatGPT Free and Go subscription tiers in India.
- The company has over 100 million weekly active ChatGPT users in India.
- Ads will initially feature 50 brands, with partnerships with WPP and Omnicom.
- An ad manager will launch next month with a daily minimum budget of ₹725 ($7.60).
- OpenAI reported $6.7 billion in revenue for the quarter ended June 2026.
OpenAI is set to introduce advertisements on its ChatGPT Free and Go subscription tiers in India, a move that follows recent updates to its terms of service allowing ads for AI assistant users. The company reported over 100 million weekly active ChatGPT users in India, a significant portion of whom utilize the free or lower-cost Go plans. Initially, ads will feature 50 brands, with partnerships established with agencies WPP and Omnicom. OpenAI plans to launch an ad manager next month, requiring a daily minimum budget of ₹725 ($7.60) for marketers. This expansion into advertising in India follows similar rollouts in the U.S. and Europe. The company has been actively working to grow its user base in India, including launching a sub-$5 ChatGPT Go plan and advertising during major sports events. These efforts to bolster revenue sources come as OpenAI reportedly aims for a potential IPO, with second-quarter revenue ending June 2026 reaching $6.7 billion.