Key facts
- MSCI will add The Smarter Web Company to its Micro Cap Index effective at the close of the November 30 session, CEO Andrew Webley said.
- The Smarter Web Company holds 2,850 BTC and runs web design and online marketing operations, which Webley cited as the basis for inclusion.
- MSCI will also remove Metaplanet from its global small-cap index effective November 30, the report said.
- Webley said few passive funds track Micro Cap indices directly, so the addition is unlikely to trigger significant automatic buying.
- Webley said promotion to MSCI's Small Cap Index is the bigger prize and requires market capitalization, free float and liquidation criteria.
MSCI will add The Smarter Web Company, a UK firm that holds bitcoin alongside web design and online marketing operations, to its Micro Cap Index at the close of the November 30 session, CEO Andrew Webley said in an X post on November 13. The company holds 2,850 BTC.
The addition comes two days after reports that MSCI will remove Strategy from its global equity benchmarks effective after the market close on November 30, 2026, under a new methodology excluding non-operating companies. Metaplanet will also be removed from MSCI's global small-cap index on the same date, the report said.
Webley wrote that few passive funds track the Micro Cap indices directly, so inclusion is unlikely to produce significant automatic buying. He said active institutional investors use MSCI benchmarks when choosing firms, which could raise the company's visibility, and he described promotion to the Small Cap Index as the bigger prize, requiring market capitalization, free float and liquidation criteria he called highly achievable.
The Smarter Web Company stock traded at $37.56 at the market open on November 13, up 4.22%, per TradingView data, though it has fallen 32% over the month. Strategy stock traded at $112.93 in pre-market trading on November 13, down 1.1%, after ending Thursday's session down 6.49%.