Key facts
- Former J&K CM Mehbooba Mufti views the Amarnath Yatra as a chance to counter negative perceptions of Kashmir.
Former Jammu and Kashmir CM Mehbooba Mufti stated that the upcoming Amarnath Yatra presents an opportunity to counter negative narratives about Kashmir and its people. She urged locals to welcome pilgrims warmly, showcasing the region's traditions of hospitality and coexistence.

Mehbooba Mufti's remarks highlight the potential of cultural and religious events like the Amarnath Yatra to foster inter-community understanding and bridge divides amidst growing polarization, positioning local hospitality as a tool against negative stereotypes.
Former Jammu and Kashmir Chief Minister Mehbooba Mufti has called upon the people of Kashmir to leverage the upcoming Amarnath Yatra as an opportunity to counter prevailing narratives of hate and mistrust surrounding the region and its Muslim population.
Speaking in Pahalgam, a key base camp for the pilgrimage, Mufti urged locals to extend a warm welcome to every pilgrim, emphasizing that their positive experiences would serve as authentic accounts of Kashmir's hospitality, humanity, and spirit of coexistence. She stated that pilgrims act as ambassadors, carrying the true story of Kashmir back to other parts of India, thereby challenging misinformation and prejudice.
Mufti underscored that the responsibility for safeguarding the Yatra extends beyond security forces to the collective duty of the people. She advocated for a peaceful, people-led initiative to ensure pilgrims feel welcomed, respected, and protected, viewing each successful Yatra as a victory for harmony over hate.
The 57-day pilgrimage to the Amarnath cave shrine is set to commence on July 3, utilizing the Nunwan-Pahalgam route in Anantnag and the Baltal route in Ganderbal.