Mars to launch M&M's without artificial dyes, dropping brown and blue colors

Key facts

• Mars is launching a new M&M's product in August.
• The new M&M's will be made without artificial dyes.
• The colors brown and blue will be absent from the new M&M's.

Mars is set to release a new iteration of its popular M&M's candy in August, distinguished by its formulation without artificial dyes. This significant change will lead to the omission of two specific colors from the candy's palette: brown and blue. The company's decision reflects a growing consumer demand for products with cleaner ingredient lists and fewer artificial additives.