Gerald Shreiber bought bankrupt pretzel company in 1971, built SuperPretzel brand

Key facts

• Gerald Shreiber acquired a bankrupt soft-pretzel company in 1971.
• He named the company's product SuperPretzel.
• SuperPretzel became a popular snack in stadiums and malls nationwide.

In 1971, Gerald Shreiber acquired a bankrupt soft-pretzel company. He subsequently named the product SuperPretzel and successfully transformed it into a widely available snack found in stadiums and malls throughout the United States.