Key facts
- Listerine has launched a new range of mouthwash intensities.
- The new range includes an Extra Mild option.
- The brand is promoting the launch with a Swish Tour.
- The Swish Tour begins at The Governors Ball music festival.
Listerine is expanding its product line to include a range of mouthwash intensities, from Extra Mild to Intense, aiming to align with current consumer preferences. This product diversification is being supported by a marketing campaign that includes a nationwide rollout and a promotional event called the Swish Tour, which commenced at The Governors Ball music festival in New York City.