Key facts
- Listerine has launched a new range of mouthwash intensities.
- The new range includes an 'Extra Mild' option.
- The brand is promoting the launch with a 'Swish Tour'.
- The tour begins at The Governors Ball music festival.
Listerine is expanding its product line to include a range of mouthwash intensities, from Extra Mild to Intense, aiming to align with contemporary consumer demands. This product diversification is being supported by a marketing initiative called the 'Swish Tour,' which commenced at The Governors Ball music festival in New York City.