Key facts
- Iroller Media and Entertainment has partnered with Norse Key Productions.
- Norse Key Productions will distribute Iroller's film 'Bicycle Thief' in Europe and the U.S.
- Maria Kivinen, founder of Norse Key, will oversee the distribution.
- This is the first European-U.S. distribution deal for Iroller Media.
India's Iroller Media and Entertainment has entered into a distribution agreement with Norse Key Productions, a company based in Helsinki. This partnership will facilitate the distribution of Iroller's drama film, titled 'Bicycle Thief,' throughout European and United States markets. Maria Kivinen, the founder of Norse Key Productions, is set to lead the distribution efforts for the film, which is directed by Darshan Ashwin Trivedi. The deal represents a significant milestone for Ahmedabad-based Iroller Media, as it is their first foray into securing distribution in both Europe and the U.S.