Key facts
- General Mills is weighing a separation of its Haagen-Dazs operations outside North America, which could lead to a sale, per the Journal.
- Froneri, owned 50% each by PAI Partners and Nestle, runs Haagen-Dazs in the US and was named a possible buyer, per the Journal.
- General Mills owns and operates the Haagen-Dazs brand outside North America, the report said.
- General Mills declined to comment on the Wall Street Journal report.
General Mills is considering separating its Haagen-Dazs ice cream business outside North America, a step that could lead to a sale, the Wall Street Journal reported on November 5, 2026, citing people familiar with the matter. General Mills declined to comment on the report.
The company owns and operates the Haagen-Dazs brand outside North America. In the US, the brand is run by Froneri, an ice cream company owned 50% each by private equity firm PAI Partners and Nestle. The Journal, citing one person familiar with the matter, reported that Froneri's position could make it a logical buyer for General Mills' operations of the brand outside North America.
The report comes after General Mills agreed in June to sell its Haagen-Dazs ice cream shops in mainland China to a group led by tea chain operator Ningji. Consumer goods companies have been reshaping their portfolios in recent years to cope with higher raw material and transport costs, as well as a shift toward healthier eating trends due to the growing use of weight-loss drugs, Reuters reported.