Key facts
- Fujifilm shipped 1.16 million digital cameras in fiscal year 2025, up from 740,000 the previous year.
- Nikon shipped 880,000 digital cameras in fiscal year 2025, down from 960,000.
- Canon led the market with 4.5 million shipments in fiscal year 2025.
- Sony was second with 2.42 million shipments in fiscal year 2025.
- The overall digital camera market grew to 9.5 million units shipped in fiscal year 2025, up from 8.7 million in 2024.
Fujifilm has secured a spot among the top three global digital camera manufacturers by shipment volume, surpassing Nikon for the first time. This rise is detailed in the Nikkei Industry Map 2027 report, which analyzes shipment data for fiscal year 2025, ending March 31, 2026.
Canon remains the market leader, shipping 4.5 million cameras and holding nearly 46% of the market share. Sony maintained its second position with 2.42 million shipments, representing about 25% of the market. Fujifilm's significant growth saw it ship 1.16 million cameras, capturing approximately 12% of the market and pushing Nikon to fourth place with 880,000 shipments (about 9%).
The overall digital camera market showed signs of recovery, with total shipments reaching 9.5 million units in fiscal year 2025, an increase from 8.7 million in the previous year. Fujifilm's surge is partly attributed to the viral popularity of its retro-inspired cameras, such as the X100VI, which has maintained high demand. The company's efforts to appeal to a younger demographic and its distinctive color science have also been cited as contributing factors to its increased sales.