Key facts
- Finance of America appointed Colm Murphy as chief brand officer.
- Jordan Baucum was named senior vice president of communications.
- Mike Urban joined as chief product officer.
- The hires aim to align brand, communications, and product teams for growth.
- The company focuses on expanding awareness of retirement-focused home equity solutions.
Finance of America has appointed three senior executives to bolster its brand, communications, and product functions. Colm Murphy joins as chief brand officer, Jordan Baucum as senior vice president of communications, and Mike Urban as chief product officer.
These appointments are part of a strategic effort to align these key teams, aiming to drive growth and increase awareness for the company's home equity solutions tailored for retirement.
Murphy previously held roles at Publicis Groupe and Bloomberg Media. Baucum brings experience from Customers Bank, First Republic Bank, and Chevron. Urban joins from leadership positions at Best Egg and Barclaycard US.
Murphy and Baucum will report to Chief Marketing Officer Angela Tribelli, focusing on brand presence and consumer education. Urban will report to Chief Information Officer Brian Conneen, overseeing product strategy and development for retirement solutions.