Key facts
- Fever-Tree launched its first U.S. creative platform, "Mix With The Best."
- The campaign aims to appeal to sober consumers and the Gen Z demographic.
- Molson Coors acquired an 8.5% stake in Fever-Tree for $89 million.
- Fever-Tree's revenues rose 8% to £183.6 million in the first half of 2026.
- US sales increased 11% at constant currency to £66.9 million in the first half of 2026.
Fever-Tree is launching its first U.S. creative platform, titled "Mix With The Best," in an effort to appeal to younger consumers, particularly Generation Z, and those choosing non-alcoholic beverages. The campaign, developed by Droga5, aims to celebrate mixology and highlight Fever-Tree's portfolio of mixers, including club soda, tonic water, and ginger beer.
The brand has seen significant growth in the U.S., driven by a strategic partnership with Molson Coors, which acquired an 8.5% stake in Fever-Tree for $89 million last year. This partnership has helped Fever-Tree increase its market share for products like ginger beer and tonic in the U.S.
Overall, Fever-Tree reported strong progress in the first half of 2026, with revenues climbing 8% to £183.6 million. Growth was observed across all regions, with U.S. revenues increasing 11% at constant currency to £66.9 million, and UK sales rising 3% to £49.5 million, aided by a hot summer. Earnings before interest, taxes, depreciation, and amortization (EBITDA) also rose 9% to £20.1 million.