Key facts
- CEO Benedetto Vigna said the 2027 Luce run is fully allocated and new buyers face a one-year wait.
- Ferrari has not disclosed Luce production volumes; the Financial Times, citing unnamed sources, reported a plan for just under 500 units in 2026.
- Customization accounted for more than 21% of Ferrari's revenue from cars and spare parts in the third quarter, the company said.
- Ferrari raised full-year adjusted earnings guidance to at least €3 billion ($3.36 billion) from €2.97 billion.
Ferrari has allocated its entire 2027 production run of the Luce, its first electric car, CEO Benedetto Vigna said on November 3, 2026 during the company's third-quarter earnings call. Vigna said the model is "fully allocated," meaning every car Ferrari plans to build in 2027 has a buyer, and that a new customer would "have to wait one year to get the cars." The first deliveries are expected to begin in the fourth quarter.
Ferrari has not said how many Luce cars it intends to build. The Financial Times reported earlier this year, citing unnamed sources, that the company planned to sell just under 500 units in 2026, with a longer-term target of 2,500 by 2030, or about 600 a year. The Luce, a five-seater designed by Jony Ive, starts at about $615,000. Vigna declined to give a breakdown of buyers, saying only that there was a "good mix in terms of client" and "in terms of geography," and that he saw no specific pattern or demographic among them.
On the same call, Ferrari said customization revenue accounted for more than 21% of revenue from cars and spare parts in the quarter, helped by deliveries of its limited-run F80 hypercar. The company raised full-year guidance, saying it now expects adjusted earnings of at least €3 billion ($3.36 billion), up from €2.97 billion.
Third-quarter revenue was €1.9 billion, up 7% from a year earlier, and net income was €431 million, up 13%. Operating profit was €563 million, an operating margin of 29.7%.