Key facts
- Enrico Galliera is leaving his role as Ferrari's chief marketing and commercial officer after 16 years.
- Massimiliano Di Silvestre will succeed Galliera in July.
- Ferrari's first electric vehicle, the Luce, has faced significant criticism since its unveiling.
- Chief Product Development Officer Gianmaria Fulgenzi stated the Luce needs time to be understood by consumers.
- The Luce is a four-door, five-seat family car with 1,050 horsepower and a top speed of 310 kph.
Enrico Galliera, Ferrari's chief marketing and commercial officer, is stepping down after 16 years with the luxury automaker. His departure comes weeks after the unveiling of the company's first all-electric vehicle, the Luce, which has drawn significant criticism for its unconventional design.
Massimiliano Di Silvestre is set to take over Galliera's role in July. Ferrari expressed gratitude for Galliera's contributions, noting his role in the brand's growth and global strengthening. The $640,000 Luce, designed in part by former Apple designers Jony Ive and Marc Newson, has provoked negative reactions and social media memes, with some comparing it to a vacuum cleaner.
Ferrari's Chief Product Development Officer Gianmaria Fulgenzi stated that the Luce, priced at €550,000 ($626,000), needs time to be 'digested' by the public. He conceded that its appearance, largely dictated by aerodynamic requirements, might lead some to question if it's a true Ferrari, but insisted it offers familiar driving sensations. The Luce features four electric motors producing 1,050 horsepower and can reach a top speed of 310 kph.