Key facts
- FamilyMart has opened its first store in Hanoi, Vietnam.
- The company plans to open 300 stores in Vietnam within five years.
- The expansion is driven by Vietnam's growing population and middle class.
Japanese convenience store chain FamilyMart has launched a new expansion initiative in Vietnam with the opening of its first store in Hanoi. This move is part of a broader strategy to establish a significant presence in the country, targeting 300 stores within the next five years. The expansion is fueled by the growth of Vietnam's population and its expanding middle class, which presents a growing consumer market. The company's first Hanoi location marks the beginning of its push into the northern region of Vietnam.