EuroLeague CEO Chus Bueno is open to discussions with the NBA regarding a potential partnership or investment, aiming to avoid fragmentation of value in European basketball. While no offer has been received, Bueno indicated a willingness to explore scenarios that benefit both leagues and their teams, emphasizing the importance of local brand value and operational expertise.
A potential partnership or investment by the NBA in European basketball could reshape the sport's landscape, impacting media rights, team valuations, and competitive balance across the continent.
EuroLeague CEO Chus Bueno has indicated a willingness to engage in discussions with the NBA regarding a potential partnership or investment, a scenario that NBA Commissioner Adam Silver also favors. The NBA is reportedly seeking expansion fees between $500 million and $1 billion for a new European league, which could involve new clubs or integrating existing EuroLeague teams. Bueno, a former NBA executive, believes that a collaboration would be mutually beneficial, helping to avoid fragmentation of value in European basketball. He stated that the EuroLeague is prepared to continue its own expansion plans if a deal with the NBA does not materialize, with cities like Paris, London, Naples, and Milan under consideration for new franchises as part of a planned expansion to 24 teams for the 2027/28 season. Bueno is scheduled to meet with NBA executive George Aivazoglou this week to explore potential joint ventures.