Key facts
- The Enhanced Games reached over 1 billion people worldwide.
- The event generated significant brand awareness with marginal media investment.
- Over 4 million live views were recorded across multiple platforms (excluding Roku).
- More than 1 million live hours were watched globally.
- Four Twitch streamers contributed 1.9 million of the live views.
The Enhanced Games aimed to generate massive brand awareness with a focus on efficient media spending. Its multi-platform strategy successfully captured a large audience and significant engagement, demonstrating the potential for high impact with lower investment.