Key facts
- Dior designed wedding gowns for Taylor Swift and Travis Kelce.
- Jonathan Anderson, Dior's creative director, presented a new haute couture collection at Paris Fashion Week.
- The collection was inspired by the work of American artist Lynda Benglis.
- Dior's designs were created in its Paris ateliers.
- The show closed with a bridal look, a pale strapless column gown.
Dior has secured a significant celebrity endorsement win by designing the wedding gowns for Taylor Swift and Travis Kelce, handing the French fashion house an edge in its rivalry with Chanel for coveted celebrity placements. Jonathan Anderson, Dior's creative director, presented his latest haute couture collection in Paris, inspired by the work of American artist Lynda Benglis.
The collection featured sculptural, heavily pleated designs, with Dior's workrooms transformed into a space akin to Benglis's studio. Pieces included a skirt of silver-foiled petals, a strapless silver lamé gown cinched with a bow, and trousers and blouses in tight hand-pressed pleats. Dior's signature Bar jacket was reinterpreted in various fabrics and styles, including one with loose chiffon threads hanging at the hem. Other looks were constructed entirely from embroidered silk flowers, and handbags were designed in metallic pleats with Benglis herself.
Despite the heat wave in Paris, guests including singer Sabrina Carpenter and actor Josh O’Connor, as well as Priyanka Chopra, Nick Jonas, Naomi Watts, Rebecca Ferguson, and Alexa Chung, attended the show. Anderson's gamble was to present a collection that was intentionally 'strange,' drawing comparisons to Matthieu Blazy, the designer at rival Chanel who recently created a wedding dress for singer Dua Lipa. The season's narrative has been dominated by unseen celebrity wedding dresses, with Swift's Dior gown remaining hidden from public view.
The show concluded with a bridal look: a pale, strapless column gown paired with a long veil of hand-pleated chiffon, trimmed with feathered dandelions and embroidered cactus flowers. This was the second wedding dress Anderson showcased that week, and the only one available for public viewing and photography.