Key facts
- Over a third of diners are bypassing preset tip options.
- Diners are entering custom tip amounts instead of using suggestions.
- Digital tipping prompts are fueling a backlash against tipping pressure.
A significant portion of diners are actively resisting the trend of preset tipping options presented through digital interfaces. Data indicates that over one-third of patrons are choosing to manually enter their own tip amounts, rather than selecting from the suggested percentages or fixed sums. This behavior suggests a growing sentiment among consumers to have more control over tipping and to push back against what they may perceive as undue pressure or expectations, particularly when these prompts are digitally presented. The backlash appears to be fueled by the increasing prevalence of these prompts in various service settings.