Key facts
- Consulting firms are increasingly expected to provide tangible AI tools, systems, and ongoing support.
- Major firms are partnering with AI leaders like OpenAI, Nvidia, Anthropic, and Microsoft.
- KPMG US CEO described the firm as a technology company delivering traditional services.
- PwC has introduced an engineering career track and is focusing training on AI skills.
- BCG and McKinsey report that AI and tech-focused services now constitute a significant portion of their revenue and work.
Consulting firms are undergoing a significant transformation, racing to become "AI-native" as artificial intelligence reshapes client expectations and the nature of consulting work. Traditionally focused on providing strategic advice and analysis, firms are now increasingly expected to deliver tangible AI tools, systems, and ongoing, holistic support.
This shift is prompting a redefinition of the consultant's role, blurring the lines between technology and consulting. Firms are investing heavily in AI capabilities, forming multibillion-dollar partnerships with AI leaders such as OpenAI, Nvidia, Anthropic, and Microsoft. They are developing internal AI tools to automate tasks previously handled by junior staff and launching AI-enhanced platforms for clients.
Leading firms like KPMG, PwC, EY, and McKinsey are embedding AI across their operations. KPMG's CEO has stated the firm now operates as a technology company, while PwC has revamped its training to emphasize AI-centric skills and introduced an engineering career track. EY uses AI as a training assistant, and McKinsey employs an internal AI chatbot for recruitment. The demand for technologists is surging, with Accenture and EY significantly increasing their hires of AI and data professionals.
This evolution is also changing how consultancies describe themselves and structure their services. BCG reports that AI- and tech-focused services now constitute over 40% of its revenue, and McKinsey states AI initiatives account for approximately 40% of its work. This mirrors the approach of tech companies like OpenAI and Palantir, which offer direct implementation and advisory services, signaling a deeper integration of technology development and consulting.