Key facts
- Constant Contact has launched a new marketing platform tailored for the real estate sector.
- The platform is designed for brokerages, franchises, associations, MLSs, and individual agents.
- It provides enterprise-level controls for managing brand templates, assets, and educational programs.
- AI-assisted tools are integrated to help real estate professionals create and automate marketing content more rapidly.
- The platform connects with popular real estate CRMs such as BoldTrail, Lofty, and Follow Up Boss, as well as design tools like Canva.
Constant Contact has launched Constant Contact for Real Estate, a new marketing platform designed to serve brokerages, franchises, associations, MLSs, and individual agents.
The platform aims to provide organizations with enterprise controls for managing brand templates, assets, education, and adoption programs, while also offering individual agents access to AI-assisted content creation, email marketing, and automation tools.
According to the company, the platform connects with common real estate workflows through integrations with CRMs like BoldTrail, Lofty, and Follow Up Boss, as well as design tools such as Canva and content solutions from HousingWire. This move comes as real estate firms increasingly seek integrated technology ecosystems to reduce complexity and data fragmentation.
Jim Mandala, vice president of strategic verticals at Constant Contact, stated that the platform is designed to be the thread connecting the technology real estate professionals already use, emphasizing the continued importance of relationships in the AI era.