Key facts
- Coinbase Wallet is rebranding from Base App back to its original name on September 8.
- The rebrand signifies a shift towards a multichain trading platform, allowing users to trade any asset regardless of its blockchain network.
- Coinbase Wallet will continue to support the Base blockchain while expanding its offerings to include other networks like Solana and perpetual futures on Hyperliquid.
- The company aims to provide users with quick access to a wide range of assets and trading experiences.
- The previous Base App was launched 14 months ago with a focus on combining crypto trading, social networking, AI tools, and creator monetization.
- Jesse Pollak, creator of Base, stepped back from leading the app to focus on the Base blockchain after social features did not gain expected adoption.
Coinbase is set to rebrand its Base App back to Coinbase Wallet on September 8, marking a strategic pivot for the product. The change reflects a move away from the app's initial focus on social networking and creator monetization towards becoming a comprehensive multichain trading platform. Ryan Kass, head of product for Coinbase Wallet, stated that the familiar name better aligns with the company's broader strategy of offering users access to 'any asset, regardless of what chain it's on.'