Key facts
- Coca-Cola CEO Henrique Braun dislikes the slang term 'fridge cigarette' for Diet Coke.
- Merriam-Webster defines 'fridge cigarette' as 'a cold, refreshing, and addictive soft drink.'
- The phrase became popular on TikTok in 2025.
- Coca-Cola reported $13.4 billion in revenue, narrowly beating estimates.
- Diet Coke and Coca-Cola Zero saw double-digit growth.
Coca-Cola CEO Henrique Braun has expressed his dislike for the slang term 'fridge cigarette,' which has become a popular nickname for Diet Coke. In a recent interview with Yahoo Finance, Braun stated that while consumers can use their own terms, the company does not position Diet Coke in that manner. Merriam-Webster defines 'fridge cigarette' as 'a cold, refreshing, and addictive soft drink.' The phrase gained significant traction in 2025 through a viral TikTok video. Braun's comments coincided with Coca-Cola's quarterly earnings report, which showed revenue of $13.4 billion, slightly exceeding estimates, and highlighted double-digit growth for Diet Coke and Coca-Cola Zero.