Key facts
- Syntun reported sales of 1.78 trillion yuan ($267 billion) over the Singles Day promotional period.
- Sales growth of 4.8% compared with 14.2% a year earlier, per Syntun.
- The festival has grown from a single day on November 11 into a weeks-long promotional season.
- Platforms competed using subsidies, discounts, livestreaming and AI-powered shopping tools, including chatbots.
China's Singles Day shopping festival concluded on Wednesday, November 11, 2026, after a promotional campaign that ran for about a month, according to a report published on November 13, 2026.
Sales over the period rose 4.8% from a year earlier to 1.78 trillion yuan ($267 billion), data provider Syntun said on Thursday, November 12, 2026. That growth was sharply lower than the 14.2% recorded a year earlier.
The report said consumer sentiment in China has weakened considerably, with a prolonged property downturn, uncertain income prospects and a lack of job security continuing to weigh on spending.
Singles Day once fell only on November 11 but has evolved into a weeks-long promotional season. E-commerce platforms now compete for shoppers through subsidies, discounts, livestreaming and artificial intelligence-powered shopping tools, including chatbots.