Key facts
- Bluesky plans to introduce payments in the coming months.
- The company aims to monetize without relying on advertising.
- Bluesky is a Public Benefit Corporation (PBC).
Bluesky is preparing to launch payment features in the coming months as part of a strategy to generate revenue without advertising. The company aims to facilitate monetary support for creators and content on its decentralized social network. CEO Toni Schneider, who took over in March, stated that the company wants to make it easier for users to support creators financially. He acknowledged user concerns about potential changes following his appointment, emphasizing accountability to users who can leave the platform. COO Rose Wang highlighted that advertising is not the only viable business model for social networks, drawing parallels to WordPress's success with an ecosystem-focused approach. As a Public Benefit Corporation (PBC), Bluesky's mission is central to its business strategy, focusing on enabling value and revenue to flow directly to users who generate it.