Key facts
- Plex is partnering with Fandango to sell movie tickets.
- The partnership aims to provide a measurable path from discovery to purchase for marketers.
- Plex also offers a media server business, on-demand streaming, and a FAST service.
Plex is expanding its business by partnering with Fandango to sell movie tickets. The company aims to become a central platform for content discovery, regardless of where the content is hosted. This new venture seeks to create a more measurable path for advertisers, allowing them to track conversions from discovery to purchase. The move diversifies Plex's revenue streams, which currently include its media server software, on-demand movie rentals, and a free ad-supported streaming service. Plex also offers social media features on its platform. The company stated that users of its media server business do not need to use its on-demand streaming services and can opt out of some data sharing.