Key facts
- Google's AI news program licenses content for generative AI features.
- Participating news organizations will be paid by Google for their content.
- The program aims to explore new audience engagement methods.
Google has expanded its AI news program, inviting publishers like CNN, Axios, and the Financial Times to license their content for generative AI features. The initiative, which began as a pilot, now includes over 400 publications worldwide. Google will compensate participating news organizations for the use of their content, aiming to foster new methods of audience engagement. This move comes as news publishers increasingly seek to protect their intellectual property and navigate the evolving landscape of AI-driven information discovery. CNN views the partnership as aligned with its strategy to safeguard its intellectual property.