Bluesky's Attie app expands to let users build websites and games

Bluesky is expanding its offerings beyond its core social network with a new tool within its Attie platform. Announced at TechCrunch Disrupt 2026, Attie now enables users to create websites, games, quizzes, polls, and other interactive experiences. This expansion aims to democratize content creation, allowing individuals without software development expertise to build engaging online content. These user-generated experiences will be hosted on the AT Protocol, the same decentralized infrastructure powering Bluesky and other decentralized social applications.

Toni Schneider, CEO of Bluesky, described the feature as enabling "social vibe coding" for communities, moving beyond solo user experiences. Creators will be connected to their ATProto identity, and Attie will offer AI-powered suggestions for creations based on user profiles. Users can utilize their own AI models or open-weight options. Bluesky COO Rose Wang highlighted that Attie benefits from Bluesky's existing distribution network, addressing the challenge of user acquisition for new creations.

Bluesky, which has 47 million registered users, sees Attie as a way to foster developer and community engagement on its network. The company is also working on adding support for private data, which is currently in alpha testing and expected by year-end. Schneider indicated that Attie is intended to facilitate the creation of "fun, small social experiences for your friends," encouraging more focused community interactions.