Australian hospitality venues must now indicate the country of origin for seafood products on their menus, using 'A' for Australian, 'I' for imported, and 'M' for mixed. The government aims to provide consumers with more information and support local businesses.
The new labeling system aims to increase transparency for consumers regarding seafood origins, potentially influencing purchasing decisions and supporting the Australian seafood industry by differentiating local products from imports.
From July 1, Australian diners will see a new country of origin designation for seafood on menus across the country. The federal government has implemented a mandatory labeling system, known as 'Aim', requiring hospitality venues to specify whether seafood is Australian ('A'), imported ('I'), or a mix ('M').
Seafood Industry Australia general manager Julie Petty, who advocated for the change, noted that approximately 64% of seafood consumed in Australia is imported. She stated the new system provides crucial clarity to consumers, enabling informed choices about their purchases. The labeling requirement extends to market stalls, food trucks, and fast-food venues, with options to use 'A', 'I', or 'M' beside menu items, similar to 'GF' for gluten-free or 'V' for vegetarian designations. Detailed wording such as 'Australian Sydney rock lobster' also complies.
Certain exclusions apply, including dishes with only shelf-stable seafood like canned tuna or fish stock, and food service providers in schools, hospitals, and prisons are exempt. Juan Carlos Negrete, chef and co-owner of Sydney restaurant Maiz, acknowledged the changes and used the opportunity to highlight Australian seafood on his menu, despite its higher cost. He believes transparency justifies the price for consumers and has not found it a significant disadvantage.
Some hospitality owners were reportedly unaware of the 'Aim' system until recently, leading to a rush to update menus. Minister for Industry Tim Ayres emphasized that the changes will ensure customers have the necessary information to choose Australian seafood, citing its quality, safety, and support for coastal communities. Federal fisheries minister Julie Collins stated the initiative aims to address consumer confusion about seafood origins.
However, campaigners like Kim Riskas from the Australian Marine Conservation Society point out that the 'I' and 'M' labels are broad, encompassing all non-Australian origins without specifying fishing practices or exact countries. Riskas advocates for more detailed information, such as including the Australian state or territory of origin for domestic seafood, aligning with the Australian fish names standard.
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