Key facts
- Audible has launched a new rewards program called Audible Rewards.
- The program rewards members for consistent listening, content discovery, and engagement.
- Members can earn rewards by accumulating listening days, purchasing credits, referring friends, and celebrating anniversaries.
- Completing specific listening challenges, such as the Harry Potter series, unlocks exclusive badges.
- Rewards status is maintained even during a membership pause of up to 90 days.
- The program is currently available to users in the United States.
Audible has launched its new loyalty program, Audible Rewards, aimed at audiobook enthusiasts. This initiative mirrors benefits offered to users of other platforms, like Kindle Rewards, and seeks to reward consistent listening and encourage content discovery. Cynthia Chu, Chief Financial & Growth Officer at Audible, stated that the program is designed to offer real value that increases with listening activity. The program offers several ways to earn rewards: 'Listening Day Rewards' grant discounts for listening at least five minutes daily, 'Spend 3 Credits, Get 1 Free' offers a free credit after purchasing three titles, and members can earn a $15 reward for referring three friends, with new customers receiving a $5 reward. Additionally, members receive an anniversary gift every 12 months. 'Multi-Title Challenges' reward listeners who complete a set number of titles within four months, with specific challenges like completing the Harry Potter series unlocking exclusive badges. Rewards status is maintained during membership pauses of up to 90 days. The program is now accessible to users across the United States via the Audible app and website.