Key facts
- Consumers are increasingly seeking multiple nutritional benefits from their food, a trend called 'benefit stacking'.
- Products featuring whole grains, pulses, or seeds have seen a significant increase in market share.
- Ardent Mills is guiding clients on integrating nutrient-dense ingredients into their formulations.
- These ingredients can offer benefits such as high protein, fiber, and being GLP-1 friendly, organic, or gluten-free.
- The company aims to ensure ingredient upgrades do not compromise the taste and texture consumers expect.
Ardent Mills is emphasizing the integration of nutrient-dense ingredients, such as whole grains, pulses, and seeds, to align with evolving consumer preferences for foods offering multiple health benefits. This trend, often referred to as 'benefit stacking,' is driving demand for products that deliver more than a single wellness claim.