Key facts
- Apple has launched the iPhone 17 lineup, featuring four new models.
- The new lineup includes the iPhone Air, described as Apple's thinnest smartphone.
- Devices are equipped with the new A19 chip to enhance AI features.
- Improvements include better cameras, longer battery life, and iOS 26 with AI advancements.
- New AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also unveiled.
- The Apple Watch Series 11 will feature hypertension notifications, pending FDA approval.
Apple has introduced its latest iPhone 17 lineup, featuring four new models including the debut of the iPhone Air, which is noted as the company's thinnest smartphone to date. The new devices incorporate an A19 chip to enhance artificial intelligence capabilities, alongside upgrades to cameras and battery life. The iPhone 17 starts at $800, the iPhone Air at $1,000, and the Pro models range from $1,100 to $1,200. These prices largely align with previous years, though the Pro models see a $100 increase. The company also unveiled new AirPods Pro 3 ($249), Apple Watch Series 11 ($399), and Apple Watch Ultra 3 ($799), with the SE model priced at $249. The Series 11 will include a hypertension notification feature, pending FDA approval. The new iPhones and watches are set to be released on September 19. The product launches occur amidst rising costs due to President Donald Trump's tariffs, though Apple has largely maintained its pricing. Analysts suggest that a demand for iPhones to be manufactured in the U.S. is unrealistic and could significantly increase prices. iOS 26 will bring incremental AI advancements, including live translation and improved screen analysis, though Apple is seen as playing catch-up in the AI space after previous product launches did not fully meet AI-driven expectations.