Key facts
- Apple CEO John Ternus stated the company does not want to "ship AI for AI's sake."
- Ternus acknowledged perceptions of Apple lagging in AI.
- He suggested AI integration should be seamless for users.
- Ternus views product creation as a deeply human and personal endeavor.
Apple CEO John Ternus, who took the helm at the beginning of September, defended the company's approach to artificial intelligence in a recent interview with Wired. While acknowledging that Apple has been described as behind in AI, particularly with the delayed release of a more powerful Siri, Ternus expressed satisfaction with the company's current position. He stated that Apple will integrate AI into its products but emphasized a philosophy of not "shipping AI for AI's sake," aiming for a user experience where AI's presence is not overtly noticeable. When questioned about the potential for AI agents to make traditional apps obsolete, Ternus suggested that while such a scenario might simplify life, the act of creating products is inherently human.