Key facts
- Access Home Lending aims to bring reverse mortgages into the mainstream mortgage industry.
- The company targets loan officers with extensive experience but no reverse mortgage background.
- Access Home Lending offers a full-service model, including direct borrower interaction.
- The company has a limited number of accounts it can currently handle due to its high-touch approach.
- Broker protection is offered, with a policy prioritizing the first broker to submit a client.
Access Home Lending, founded in 2024 by Adam Ennabe and Perla Wright, is shifting its focus to the wholesale reverse mortgage channel. Ennabe stated that the company is targeting the 96% of loan officers who are not familiar with reverse mortgages, differentiating itself from larger competitors who focus on a smaller, experienced segment of the market. The company aims to make reverse mortgages more mainstream by providing expertise and support to loan officers, allowing them to originate relationships without needing to be reverse mortgage specialists themselves.
Access Home Lending originated 16 HECM loans in 2025 and has reached 138 loans so far this year, though Ennabe noted that actual production was higher during their transition period before direct FHA approval. The company plans to expand to all 50 states by mid-2027, emphasizing a sustainable, long-term business model over rapid volume spikes. Their operational model involves a small team with Ennabe actively involved in all aspects of the process, aiming for condensed information flow.
Ennabe believes the industry is not originating enough reverse mortgages, missing a significant market opportunity. He highlighted a closing rate of about 8.6% for HECMs, with a goal to improve this through their model. The company's lead generation strategy involves a retail team acting as a training platform for wholesale, utilizing direct mail, live transfers, and internet leads. Their growth strategy is described as aggressive but with a slow and steady, high-touch approach, limiting the number of accounts they can handle to maintain service quality.