Key facts
- Blanchard & Calhoun Real Estate Co. emphasizes community and relationships.
- The firm aims to differentiate itself from mega-brokerages.
- Industry consolidation and lawsuits are current market challenges.
- President Tom Blanchard highlighted the firm's reputation and client service.
- The company seeks to leverage these factors to navigate market challenges.
Blanchard & Calhoun Real Estate Co. is prioritizing community engagement and client relationships as its primary strategy to compete with larger national real estate brands. Tom Blanchard, president of the firm, stated that these elements serve as key differentiators in an industry currently marked by consolidation and ongoing lawsuits. The company intends to leverage its established reputation and unwavering focus on client service to successfully navigate the complex challenges present in the current real estate market. This strategic emphasis on local connection and personalized service is designed to maintain its competitive standing against the scale and reach of mega-brokerages.