Key facts
- 73% of Americans are cutting nonessential spending.
- Consumers are growing more skeptical and cautious about purchase decisions.
- The research indicates a "trust recession" is underway.
- Spending confidence has declined.
A recent wave of consumer sentiment research conducted by Alter Agents reveals that 73% of Americans are reducing their spending on nonessential items. This trend is indicative of a broader "trust recession," where consumers are becoming more skeptical, cautious, and deliberate in their purchasing decisions. The findings suggest a significant decline in overall spending confidence among the American populace. The research was released on June 4, 2026.