Key facts
- Apple increased the price of its MacBook Neo.
- The new price for the MacBook Neo is $699.
- Students can purchase the MacBook Neo for $599.
- The price increase amounts to $100.
- Rising memory chip costs are cited as the reason for the price increase.
- The MacBook Neo is considered competitive at its new price point.
Apple has implemented a price increase for its MacBook Neo, raising the cost to $699. Students can still purchase the laptop at a discounted rate of $599. This adjustment represents a $100 price hike from its previous pricing. The company cites rising memory chip costs as the primary driver for this decision. Despite the increased price point, Apple maintains that the MacBook Neo continues to be a competitive offering in the market. It is positioned as a strong value proposition when compared to other laptops available at similar price levels.