Key facts
- Apple has raised the price of its MacBook Neo to $699.
- Students can purchase the MacBook Neo for $599.
- The price increase is a response to rising memory chip costs.
- The laptop features an aluminum chassis, a 13-inch display, and up to 16 hours of battery life.
- Competitors have also implemented similar price increases on their laptops.
Apple has increased the price of its entry-level MacBook Neo by $100, bringing the cost to $699, or $599 for students. This adjustment is attributed to rising memory chip costs, a trend also seen across competitors like Dell, Lenovo, HP, and Microsoft, who have implemented similar percentage increases on their laptops. Despite the hike, the MacBook Neo is still considered a strong value proposition in its price range. The laptop features an aluminum chassis, a 13-inch display, and up to 16 hours of battery life, with its performance deemed sufficient for everyday tasks such as internet browsing and streaming. Analysts suggest Apple's focus on higher-end customers allows for price adjustments without sacrificing hardware performance, and the integration within Apple's ecosystem may encourage continued customer loyalty.