Trust & Will Launches Nonprofit Program with St. Jude
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IN SHORT
Several organizations are launching new initiatives and partnerships across various sectors. Trust & Will introduces a Featured Nonprofit Program, collaborating with St. Jude Children's Research Hospital and others to aid legacy giving. TUMS is celebrating a major soccer tournament with its 'Food Match Cup' campaign, featuring recipes and a food truck tour. GeoComm partners with Make Our Schools Safe to improve school emergency response through indoor mapping. The International Flag Football Association launches the sport's first career platform, the Flag Football Job Board, while Big Brothers Big Sisters of America welcomes Cain A. Hayes to its national board. Additionally, LEIFRAS Co. teams up with the "BLUELOCK" anime for a sports tournament, and Lindenwood Athletics secures a multiyear deal with Taymar for ticket sales management.
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Key Numbers
2026GeoComm's Annual Partner year
Who's Involved
Trust & Will
organization launching a nonprofit program
St. Jude Children's Research Hospital
partner in a nonprofit legacy planning program
TUMS
brand launching a soccer tournament-themed campaign
GeoComm
company partnering to enhance school emergency response
Make Our Schools Safe
organization partnering with GeoComm for school safety
International Flag Football Association
organization launching a career platform for flag football
Cain A. Hayes
executive elected to Big Brothers Big Sisters of America national board
LEIFRAS Co., Ltd.
company partnering with "BLUELOCK" anime for a sports tournament
Key facts
Trust & Will launched its Featured Nonprofit Program.
St. Jude Children's Research Hospital is a partner in Trust & Will's program.
TUMS launched the 'Food Match Cup' campaign.
GeoComm partnered with Make Our Schools Safe as its 2026 Annual Partner.
The International Flag Football Association launched the Flag Football Job Board.
Hundreds of job opportunities are available on the Flag Football Job Board.
Cain A. Hayes was elected to the Big Brothers Big Sisters of America national board.
LEIFRAS Co. partnered with the "BLUELOCK" anime for a sports tournament.
Lindenwood Athletics signed a multiyear deal with Taymar.
Taymar will manage ticket sales and operations for Lindenwood Athletics.
Trust & Will has launched its Featured Nonprofit Program, a new initiative designed to assist mission-driven organizations in connecting with potential donors during the legacy planning process. The program has already established partnerships with prominent organizations such as St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen. This program aims to facilitate charitable giving by integrating legacy planning with donor engagement.
TUMS is rolling out a campaign named 'Food Match Cup,' inspired by a major summer soccer tournament. This campaign incorporates global-inspired recipes, a food truck tour that will visit multiple cities, collaborations with content creators, and a sweepstakes promotion. The initiative seeks to capitalize on the excitement surrounding the tournament.
GeoComm has partnered with Make Our Schools Safe, becoming its 2026 Annual Partner. This collaboration focuses on enhancing school emergency response systems. The partnership involves integrating public-safety-grade indoor mapping technology with school safety advocacy efforts, with the goal of providing critical information to both schools and first responders during emergencies.
The International Flag Football Association (IFFA) has introduced the Flag Football Job Board, marking the sport's first dedicated career platform. The platform currently lists hundreds of job opportunities within the flag football community, with new positions being added on a daily basis. This launch aims to support the growth and professionalization of the sport.
Big Brothers Big Sisters of America has announced the election of Cain A. Hayes to its national board. Hayes, who has a background as an executive in the healthcare and financial services industries, is expected to contribute significant leadership and governance experience to the youth mentoring organization.
LEIFRAS Co., Ltd. has entered into a partnership with the anime "BLUELOCK" to introduce a new sports tournament called "SIX SHOOT PREMIER 0." This collaboration is intended to increase youth engagement and brand visibility by connecting Leifras' "SIX SHOOT" platform with the popular soccer intellectual property. The tournament aims to leverage the anime's popularity to promote youth sports.
Lindenwood Athletics has finalized a multiyear agreement with Taymar. Under this agreement, Taymar will assume responsibility for managing ticket sales and all related operations for the Lindenwood athletic department. This partnership is expected to enhance the department's revenue generation and fan engagement strategies.
↳ Why This Matters
Trust & Will has launched its Featured Nonprofit Program, a new initiative designed to assist mission-driven organizations in connecting with potential donors during the legacy planning process. The program has already established partnerships with prominent organizations such as St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen. This program aims to facilitate charitable giving by integrating legacy planning with donor engagement.
Frequently asked questions
Trust & Will has launched the Featured Nonprofit Program to help mission-driven organizations connect with donors during legacy planning.
St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen are among the initial featured organizations.
The program was announced on June 4, 2026.
What Happens Next
01St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen will be featured in the program.
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