Trust & Will Launches Nonprofit Program with St. Jude
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IN SHORT
Several organizations are launching new initiatives and partnerships across various sectors. Trust & Will introduces a Featured Nonprofit Program with partners like St. Jude Children's Research Hospital to aid legacy planning donations. In sports, the International Flag Football Association launches the first dedicated job board for the sport, while LEIFRAS Co. partners with the "BLUELOCK" anime for a new soccer tournament. TUMS is also engaging with a soccer tournament through its "Food Match Cup" campaign. In education and safety, GeoComm partners with Make Our Schools Safe to improve emergency response with indoor mapping. Big Brothers Big Sisters of America welcomes Cain A. Hayes to its national board, and Lindenwood Athletics signs a multiyear deal with Taymar for ticket sales management.
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Key Numbers
2026GeoComm's partnership year with Make Our Schools Safe
Who's Involved
Trust & Will
organization launching Featured Nonprofit Program
St. Jude Children's Research Hospital
partner in Trust & Will's Featured Nonprofit Program
TUMS
brand launching 'Food Match Cup' campaign
International Flag Football Association (IFFA)
organization launching Flag Football Job Board
GeoComm
company partnering with Make Our Schools Safe
Make Our Schools Safe
organization partnering with GeoComm
Cain A. Hayes
newly elected member of Big Brothers Big Sisters of America national board
Big Brothers Big Sisters of America
youth mentoring organization electing new board member
Key facts
Trust & Will launches Featured Nonprofit Program.
St. Jude Children's Research Hospital is a partner in the Featured Nonprofit Program.
TUMS launches 'Food Match Cup' campaign for a soccer tournament.
The International Flag Football Association (IFFA) launches the Flag Football Job Board.
The Flag Football Job Board is the first dedicated career platform for flag football.
GeoComm partners with Make Our Schools Safe as its 2026 Annual Partner.
GeoComm's partnership aims to enhance school emergency response with indoor mapping.
Cain A. Hayes is elected to the national board of Big Brothers Big Sisters of America.
LEIFRAS Co. partners with the "BLUELOCK" anime for a new sport tournament.
Lindenwood Athletics signs a multiyear agreement with Taymar for ticket sales management.
Multiple organizations are rolling out new programs and partnerships across diverse fields. Trust & Will has launched its Featured Nonprofit Program, establishing collaborations with prominent organizations such as St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen. This initiative is designed to assist mission-driven charities in connecting with potential donors during the crucial period of legacy planning.
In the realm of sports and entertainment, the International Flag Football Association (IFFA) has introduced the Flag Football Job Board, marking the sport's first dedicated career platform. This new board already hosts hundreds of job opportunities, with daily additions expected. Separately, LEIFRAS Co., Ltd. has teamed up with the popular anime "BLUELOCK" to inaugurate a new sports tournament named "SIX SHOOT PREMIER 0." This collaboration seeks to enhance youth engagement and brand visibility by integrating Leifras' "SIX SHOOT" platform with the soccer intellectual property. TUMS is also leveraging the excitement of a major soccer tournament with its "Food Match Cup" campaign, which features global-inspired recipes, a multi-city food truck tour, creator collaborations, and a sweepstakes.
Educational and safety sectors are also seeing collaborative efforts. GeoComm has become the 2026 Annual Partner for Make Our Schools Safe. This partnership aims to bolster school emergency response capabilities by integrating public-safety-grade indoor mapping technology with school safety advocacy, thereby furnishing schools and first responders with vital information. In youth development, Big Brothers Big Sisters of America has announced the election of Cain A. Hayes to its national board. Hayes, a seasoned executive with experience in healthcare and financial services, brings significant leadership and governance expertise to the organization.
Additionally, Lindenwood Athletics has secured a multiyear agreement with Taymar. Under this deal, Taymar will assume responsibility for managing ticket sales and operations for the athletic department.
↳ Why This Matters
Multiple organizations are rolling out new programs and partnerships across diverse fields. Trust & Will has launched its Featured Nonprofit Program, establishing collaborations with prominent organizations such as St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen. This initiative is designed to assist mission-driven charities in connecting with potential donors during the crucial period of legacy planning.
Frequently asked questions
Trust & Will has launched the Featured Nonprofit Program to help mission-driven organizations connect with donors during legacy planning.
St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen are among the initial featured organizations.
The program was announced on June 4, 2026.
What Happens Next
01St. Jude Children's Research Hospital, Doctors Without Borders, and Susan G. Komen will be featured in the program.
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