Key facts
- Ford earned a top spot in JD Power's initial quality study.
- Ford secured the top initial quality award among mass-market brands.
- Ford attributes its quality improvements to AI tools and veteran engineers.
- Veteran engineers were rehired and mentored.
- The automotive industry saw its best year-over-year quality improvement since 1997.
- Infotainment systems remain a challenge for the industry.
- JD Power conducted the initial quality study.
Ford Motor has earned a top spot in JD Power's initial quality study, securing the leading position among mass-market brands. This achievement represents a significant improvement in vehicle quality for Ford and signals broader gains across the automotive industry. The automaker attributes its success to a multifaceted approach that combines the implementation of artificial intelligence tools with the strategic rehiring and mentorship of experienced veteran engineers. These veteran engineers are reportedly playing a crucial role in guiding the company's quality initiatives.